After the event you're left with lists, surveys and guesswork
×A contact with no insight into interests or behavior
×Scattered reports from booths and partners
×Manual counting of participants and winners
×No way to see where engagement drops off
Event gamification
Don't just gather guests. Drive their activity.
OpenRate turns your goals into quests, challenges and competitions — and automatically captures every target action a participant takes.
QR codes, receipts, tasks, leaderboards and analytics — in one system
Visited a boothaction confirmed
Points awardedparticipant climbed the leaderboard
Data collectedno manual reporting
09:41
ULY DALA FEST · LIVE
Complete the festival route
Quest progress7 / 11
Visit a partner boothScan the QR after the activity
+80Try a festival dishConfirm the purchase with a receipt
+120Find the secret spotUnlock a piece of the collection
+150Your rankingTop 8%
7
Team North Star1,240 points
Works for events of any format:
Festivals
Conferences
Expos
Corporate events
The key difference
Contacts don't equal engagement
Registration answers the question of who showed up. OpenRate shows what each participant did and what result it brought to the event.
Every desired action becomes a measurable signal
✓Visits, purchases, scans and reviews are captured automatically
✓A single participation funnel from registration to reward
✓Clear analytics across zones, activities and partners
✓Ready-made insights right after the event
Business value
The event becomes a manageable system
You define the desired participant behavior. OpenRate builds the motivation, confirms the actions and collects the data.
More activity
Points, progress and rewards motivate guests to visit the right zones, booths and sessions.
Guided traffic
Direct participants to partners, the food court, photo zones or key sessions.
Automatic reports
The system gathers results on its own. Your team doesn't have to compile spreadsheets after the event.
Verified actions
QR codes, receipts, code words and digital tasks confirm real participation.
Value for partners
Show concrete visits, purchases and interactions instead of abstract reach.
Repeat engagement
Unfinished quests, collections and rewards help you keep the contact going after the event.
How it works
From business goal to ready analytics
The mechanics are built not around play for its own sake, but around the behavior that matters to the organizer.
Define the goals
What the ideal participant should do: visit booths, buy, leave a review, ask a question.
Build the mechanics
Turn actions into a quest, collection, route, or an individual or team challenge.
Guests play
Participants see the rules, progress, points, ranking and available rewards.
You see the result
OpenRate builds the funnel, activity reports and partner analytics.
Two sides of the product
Engaging for guests. Valuable for organizers.
A single hub for managing engagement
Instead of dozens of disconnected tools — one logic from a task to a measurable result.
- Configure target actions and point-scoring rules
- Track quest completion in real time
- Analytics across zones, tasks, segments and partners
- Automatic ranking and winner selection
OpenRate Events · Dashboard
Active participants1,284on the game route
Actions completed7,930during the event
Completed the quest38%of those who started
Activity over time
10:0013:0016:0019:00
A clear, playful journey
Guests don't fill out a boring form — they follow a route, unlock achievements and see the meaning behind every action.
- Simple tasks and transparent rules
- Points, levels, collections and team scoring
- Instant progress after every action
- Real rewards, promo codes and special perks
My missionsLevel 4
Visit 3 partner booths
2 / 3
Rate the speaker's talk
Done
Collect 5 collection pieces
3 / 5
Make a purchase at the food court
+120
Find the secret location
+200
After the event
You measure behavior, not impressions
All activity comes together into a single picture: from the first check-in to quest completion and reward.
Participation funnel
ConversionRegistration → start → first action → completion → reward.
Zone attendance
TrafficWhich booths, venues and sessions drew the most attention.
Target actions
ActionsPurchases, QR scans, receipts, reviews, questions and tasks.
Partner performance
PartnersVisits, interactions and conversion for each booth.
Audience interests
InsightsTopics, activities and rewards that motivated guests the most.
Team dynamics
TeamsGroup rankings, member contributions and shared-goal completion.
Use cases
One platform — different scenarios
The mechanics adapt to the scale of the venue, the organizer's goals and the partner participation model.
⌖
Festival
Map, routes, collections, food court and branded activities.
◫
Conference
Track attendance, questions to speakers, feedback and networking.
◎
Expo
Booth traffic, lead generation and reporting for exhibitors.
✦
Corporate event
Team quests, training, company values and team building.
Pilot launch
Make guest activity manageable and measurable
Start with a single quest at a real event. We'll help you define the target actions, build the mechanics and prepare the analytics.
Click “Discuss your event” — a Telegram chat (@lxneuro) opens with a pre-filled message.